A book dedicated to every good and bad girl who has carried both the flame of desire and the weight of shame.

A bold look at the unexpected ways porn shapes our lives, with a feminist defense, drawn from Erika Lust’s decades in adult filmmaking, that argues for a more ethical industry that can transform how we think about sexuality, power, and representation.

For more than two decades, Erika Lust has been pushing back against shame and stereotypes, building a new kind of adult cinema—one that is feminist, ethical, and deeply human. In Lust: Pleasure, Performance, Power, she tells the story of how a shy “good girl” from Sweden came to create one of the most talked-about studios in the world. She takes us behind the scenes of her films, where every detail matters: the casting, the consent talks, the way a set can feel safe, playful, and alive. We meet performers who are treated as collaborators, not objects, and glimpse the passion and chaos of making art about intimacy.

Lust makes the bold argument that adult media is not the root of society’s problems but a mirror of them. Instead of scapegoating it and missing the chance to address those problems, Erika offers pragmatic solutions for how we can develop and improve the industry. She rejects censorship and moral-panic legislation, which history shows only makes things worse, and instead points to the power of telling more complex, nuanced stories about sexuality and gender. While sharing openly about her experience as a director, Erika argues that pleasure is not shameful or frivolous but a basic right, and that questions of sexuality and representation are inseparable from our broader culture and politics.

Honest, passionate, and inspiring, Lust is a manifesto for anyone who has ever felt ashamed of desire, as well as a reminder that telling the truth about sexuality can change the world.

Audiobook

(COMING SOON)

" For every good and bad girl who has carried both the flame of desire and the weight of shame"

United States

Hardback

UK & EU

Hardbackv

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Canada

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AU & NZ

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What we stand for

At ERIKALUST, we innovate within the adult content industry by combining high-quality production with cinematic artistry.

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Centers women’s perspectives, with diverse representation shaped by care.

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Builds trust through fairness and transparency, setting clear standards for industry partnerships.

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Creates real, sex-positive content that resonates with audiences seeking depth and quality.

Meet other affiliates

“Erika Lust’s XConfessions lets users submit what they want to see, and then recreates their ideas with top-notch cinematography"
COSMOPOLITAN UK
"Erika Lust, a director of artistic, female-focused pornography. She and her approach to her work are fascinating — she seems genuinely forward-thinking and aesthetically unique"
EVENING STANDARD
"Lust’s innovative approach to filmmaking aims to disrupt the outdated styles and production practices that have dominated the industry until now."
METROPOLITAN
"Lust’s innovative approach to filmmaking aims to disrupt the outdated styles and production practices that have dominated the industry until now."
THE ROBB REPORT